Once frowned upon and even illegal, ticket scalping reselling has become a big -- and legal even in New York -- business. Today's article in the Buffalo News brings up one interesting aspect of reselling, it may boost season ticket sales.
Both the Bills and Sabres consider their season-ticket sales the lifeblood of their existence. The vast resale market, with the click of a few computer keys, can make that season ticket more valuable, as long as there’s a demand for tickets.
“If you’re a season-ticket holder, your investment is worth a little bit more, because you can sell your tickets [at a profit],” Teal said.
Those increased season ticket sales and easy access to ticket resellers via the Internet will have another effect. They'll allow the the local teams to raise season ticket prices higher than they might have once dared as they struggle to stay profitable in what have become "big city" games. Local fans will be more likely to pay those high prices because of the opportunity to "hedge" the cost by selling off a few games (or all of them for that matter.)
A lot of people won't like it (I can picture Donn Esmonde's outraged column in my mind now), but wouldn't it be ironic if, in Buffalo of all places, a free market in tickets ended up saving our sports teams and not the Governor shoveling out our taxes?